kicking the void
KOOVHA — GLOBAL BRAND DEVELOMENT
Client: Kokos Discovery
Art Director: Nuno Ribeiro
Design: Nuno Ribeiro
Country: Zimbabwe
Special thanks to: Jimmy Saruchera
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Koovha has a individual craft beer brand is one of a kind.
We honourably took the challenge and branded launched the latest revolutionary Craft beer in the Zimbabwe market. We aimed at creating a solid identity that elevated the brand to be positioned among the top 5 beers nationwide.
Koovha portrays the new Zimbabwe generations of artists and pro-active social groups opposing the more conservative government. The brief asked us to come up with an identity that reflected this notion of revolution and which would truly stand out from the other more traditional beer brands.
Creative hub
KooVha has also launched the Creative Hub, a space for art exhibitions, fairs and music performances in order to support local culture and artists.
SMALL, INDEPENDENT yet traditional
Koovha is a small, independent yet traditional Zimbabwe’s Craft brewery associated with modern beliefs, allowing us to create an image translating the values of freedom, individuality and creativity it stands for and which strikes anyone when seen at a shop. To achieve this result we immersed ourselves in the rich African art and history.
ART IN ZIMBABWE
Art from Zimbabwe dates back thousands of years ago to the San people, who used rock facades and caves across the country as natural canvas for their unique and extraordinary art known as Bushmen paintings.
African Culture
Based on such a diverse African culture, more specifically the Zimbabwe culture, absolutely rich in extremely detailed customs and traditions, we were able to come up with a solution that is firm and carries an exciting visual flavor.
