kicking the void
This project is associated with Oporto’s University Fine Arts PhD in Design. Mário Roda, a student of the PhD at the time, was in charge of the graphic and communication design for UD13, an annual meeting for students who get together, share and discuss their research projects.
We decided to enhance core design processes, using letterpress as the basis for the identity definition. In the all, coherence is met in the way construction processes become transparent, reflecting the ultimate user’s for this materials: design students, teachers and researchers.
UD13 — GLOBAL BRAND DEVELOPMENT AND TV SPOT
Client: Faculty of Beaux-Arts (Porto University)
Art Director: Mário Roda
Design, Photos, Video: Mário Roda
Photos, Video: Nuno Lacerda
Thanks to: Escola Soares dos Reis
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Here is an example of the application of Letterpress, used as the main element for this identity.
POSTAL CARD FOR THE EVENT
Printed in four colours with methalic cold foil in the informative text.
SIGNAGE SYSTEM
Signaling the ephemerality of the event, which lasted only for a single summer day, the signage system was rapidly executed. It was straightforward, to say the least: handmade, cutted out of cardboard, a cheap and recicled raw material. Ephemeral, low-cost and efficient. Just what you need for this kind of work: informative and silent.
DIFFERENT PRINTED MATERIAL
Wood typefaces were the main characters of the communication project: they were photographed, filmed and printed, manipulated in multiple ways to create patterns or simply to create a style definition.
Using different visual environments, the stamping gave the project a singular “handmade” character. Enhancing this character, we printed several different materials, ranging from very simple paper bags, to a (sponsored) high cost four colour with cold foil.
TV SPOT
Following the same logic in the video spot, we used the original letterpress types, revealed in their raw essence.
